I found it was pretty tough to find the free online copy of the Boron Letters, so I gathered everything in order here so everyone can benefit from it. The Robert Collier Letter Book by Robert Collier The Boron Letters by Gary Halbert Seven Steps to Freedom II by Benjamin D. Suarez Scientific Advertising by. “The Boron Letters” by Gary Halbert. Get the paid version on Amazon (non- affiliate link) and you’ll thank me later. Hey, I like having ink and paper in my hands.

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Bond says he left them in this book, so that the reader would have an idea under what kind of conditions Gary wrote these letters.

If you write CTA’s, this is a must-read. Read this instead, OP. Joe struck me as a classy guy, yet still understood how to sell. It seems like every 3rd chapter, he is as clueless as the rest of us.

Do you guy like the boron letters by gary halbert? : copywriting

The stories are so interesting Want to Read Currently Reading Read. Then this will do it, whether back in the s, when the Boron letters were originally written — or today.

He would draw parallel lines in the sand and the rocks to keep up the appearance of the place, and when he was done — he would sit down, pull out his pen, and write words that would make him rich. Just because Coca-Cola uses “ethical” advanced psychology to encourage us to “Taste the feeling” and “Open Happiness,” knowing their drink isn’t necessarily the best for our health – we don’t crucify them.


This is a great place to start, but you might be wondering: Things that are urgent but not important would be things like getting to the toy store before it closes.

In his copywriting seminars, Halbert conducted a thought experiment with his students, asking them: Also everything you do can be categorized as urgent or not urgent.

With some minor tweaks, ANY of those letters could be easily adapted to a modern marketplace. Especially when it hurts. Again, this golden nugget lays ready for the taking in Chapter 17, if you read any chapter read this one. Customers who viewed this item also viewed.

One particularly amusing example is the girlfriend recruitment letter I stumbled onwhich further cemented his legend-status in my young impressionable mind. It is a good format for a book and is easy to whizz through. Put it right out of your mind.

Be a student of the markets a A positive addiction is simply being addicted to something that improves the quality of your life. Getting Started Set your flair on this subreddit!

And that’s the nature of our business, but I’ve been able to make a decent living avoiding work like that. I didn’t know that until after I was reading the book.

Crisis instead of problem. You see marketers eff this up all the time, using subject lines like: This time, it was email copy.


Often there is only one category for effectiveness, and it’s not even the most important category! There’s a lot of information in this book, but lettrs specific to copywriting and marketing. Open Preview See a Problem? Even when it hurts. Fancy tactics on top of a poor product or sales message are like dressed-up turds.


He took the same letter, marked it up with a pen — circling, underlining the hhalbert parts. I think the product, a discount plan that saves seniors money, can legitimately improve their lives by keeping money in their pocket…. That is not, in my experience, mutually exclusive with making the world a better place. The whole purpose it to get them to the next page, a short sales letter that asks them to sign up for a free report where they learn about the stock.

Series of letters written by copywriting legend Gary C. I Love You and Good Luck!

The Gary Halbert Letter

A good book nonetheless. So I really hope you get started on this morning road work program as soon as you get this letter and I also hope it becomes a gar for all the rest of your life. It makes it very easy to identify the principles. At the top of every page, there is a link to it and the website is publicised numerous times.

It sucks to read.

This book will teach you how to write better Kindle Edition. Unfortunately he had an arterial blockage that caused his death, but the ME confirmed that other than that he was in great shape for his age.